​Switzerland Travel Mart 2027 Spring Edition

The STM 2027 Spring Edition is an international trade event organised by Switzerland Tourism, bringing together selected tour operators from Brazil and Europe with Swiss tourism providers.

In two market-specific tracks, around 30 to 35 international buyers per market will discover Switzerland’s diverse range of tourism offerings. They will meet around 55 to 60 Swiss providers representing destinations, hotels, transport companies and other sectors of the tourism industry.

The programme is complemented by workshops, one-to-one business meetings and an excursion to the host destination. The aim of the event is to position Switzerland more strongly as an attractive travel destination within the offerings of international tour operators and to foster sustainable partnerships.